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Case Study: http://www.shopperfly.com

The Client

shopperfly.com is a market place to buy and sell products and services. The company wanted to create an secure auction website that would allow buyers and sellers to buy and sell goods at minimum price for the buyer with respect to maximum profit side for the seller. Shopperfly.com is secure location for buyers & sellers, easy to use and for their sale transactions.

The Requirements
  • Total design of website structure
  • Easy to use navigation structure
  • Best result oriented product search algorithm
  • E-stores
  • Standard Auction
  • Fixed price selling
  • Valued Buys Auction
  • Stock pile Auction
  • Reserve Auction
  • Reverse Auction
  • Extreme Auction
  • Challenger Auction
  • Multiple payment gateway integration
  • Rich set of seller tool to analyze the trend analysis
  • WYSIWYG Editor for managing the product content
  • Provide online self service account creation and management for customers
  • Content rich product previews
  • Excellent Shipping methodology
  • Product promotion facility
  • Content Management
  • Power full back office admin to manage the entire website
Challenges to the Auction website development team
  • Managing of 2 home pages of the site
  • Supporting of individual Shipping plans for each seller
  • Authentication Algorithm of buyers and sellers
  • Proxy Bidding
  • Retract Bidding
  • Extreme auction and challenger auction Technique
  • Reverse Auction Technique
  • Parametric Search
  • My 1st Choice Search
  • Point based shopping cart
  • Vnay billing module.
  • Winner Notification
  • FAQ’s
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The Solution

A PHP based technology was developed and 3- tier architecture was used. The shopperfly.com website contains a huge number of advanced auction features that are aimed to grab the most of online commerce.

Standard Auction

This type of auction involves the basic auction model where in a product is listed for the minimum price. The counter bid can be placed with a difference of the margin price value. When the product expires, the highest bidder is selected as the winner. Proxy bidding can be used in Standard Auctions.

Stock Pile Auction

Sellers start by listing a minimum price (greater than $0.99), or starting bid for one item, and the number of items for sale. Bidders specify both a bid price and the quantity they want to buy. All winning bidders pay the same price per item—which is the lowest successful bid. This might be less than what you bid! If there are more buyers than items, the earliest successful bids get the goods. Higher bidders are more likely to get the quantities they've asked for. Proxy
bidding is not used in Dutch Auctions.

Extreme Auction

This type of auction involves the selection of runners apart from winner in the first phase of processing. The runners are informed about the further process. If the runners do not respond within 24 hours, the highest bidder is selected as unanimous winner. If the runners bid, the highest bidder is selected as the winner. Proxy bidding can be used in Extreme Auctions.

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Valued Buys Auction

A Reserve Price Auction is an auction where the seller has set a minimum price for which he/she is willing to sell their item. The lowest price a seller is willing to accept for an item is called the "reserve price." Bidders know there are a reserve price, but not what it is. In order to win the auction, a bidder must meet or exceed the reserve price and have the highest bid. If no bidders meet the reserve price, neither the seller nor the high bidder are under any further obligation to complete the transaction. Winner is selected only if his bid exceeds the reserve price. Proxy bidding can be used in Valued Buys Auction.

Challenger Auction

This is a simple complete exciting auction, which would enhance the buying experience. The blind bid value is compared to the open bid value and the greater winner bidder gets posted to the open system. When the buyer bids for blind bidding; the bids are saved in two system slots ‘the Winner bin & the Runner bin’ – others are rejected and no notification will be sent to the buyers about it. In the last minute the winner will be chosen but the bid is adjusted to runner bid value + minimum bid value (listed by seller for the item) and gets bid to the last minute open auction. At the same time bidding for blind bidding ends. ‘T’ seconds will be increased to the bidding time if somebody out bids the winner value. Seller will set - t seconds, while listing the item. There will be a drop down list box with options -20, 40, 60, 3 minutes. Proxy bidding can be used in Challenger Auction.

The great advantage of the web is that would-be customers can visit the website from the comfort of their armchair anywhere in the world and communicate with the support executive for any kind of enquiry or information.

Technology

OS: Linux
Web server: Apache
Application Server: PHP
Database: Mysql
Phone: 0091-40-66130063/64/65