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Case Study: Tigernetcom.com

The Client


Tiger Netcom Corporation is a leader and worldwide manufacturer of Electronics, networking equipment and peripherals for the Internet. The company’s founder, Robert, wanted to create an eCommerce website that would allow its customers (business-to-consumer (B2C) and business-to- business (B2B)) to place orders and access detailed catalogue information.

The Requirements
  • Total design of website structure
  • New look interface
  • eCommerce website must compliment existing sales channels
  • Deploy a cost effective web based customer and order management system that would enable staff to quickly process orders and handle customer enquiries
  • Create new products on the website
  • Multi language compatible
  • Provide online self service account creation and management for customers
  • Content rich product previews
  • Product promotion facility
  • Content Management
  • Customer Support System (Work Flow)
Challenges to the eCommerce website development team
  • Creation of new categories and sub categories (up to 3 levels)
  • Creation of new products with a wide range of parameters
  • Creation of new users and support executives
  • Creation of orders through phone call from the customers
  • Management of customer orders in a secure web based environment
  • Staff need to be able to manage product, customer, and order data on a variety of operating systems
  • Website must not look like a typical eCommerce website
  • Advance Product /Orders/Users Search
  • Search Engine Friendly – Configure the product page to dynamically generate HTML tags such as title, Meta name and description.
  • Workflow system – is email management, knowledge base and support system.
  • FAQ and dynamic Knowledge base system
  • A Report on Support tickets, orders, users and site traffic analysis
The Solution

A PHP based technology was developed and 3- tier architecture was used. The tigernetcom.com website contains a number of eCommerce features that are aimed at doing this. Firstly, each customer is allocated an individual account before they can buy items from the site. This then enables them to save and track their orders. It also allows Tigernetcom.com to administrator these orders through the web, providing them with detailed customer, transaction and stock information.

The site has an easy to use browser interface allowing users to access an array of catalogue specific information, which is available in the form of product description with thumbnail pictures. This is complimented by the company’s newsletter, which customers can sign up to on-site; this provides information and special offers.

The great advantage of the web is that would-be customers can visit the website from the comfort of their armchair anywhere in the world and communicate with the support executive for any kind of enquiry or information.

Technology

OS: Linux
Web server: Apache
Application Server: PHP
Database: Mysql
Phone: 0091-40-66130063/64/65